82 and 68 – What the experts say about Google My Business

For years I worked for digital marketing companies that sold local SEO services but didn’t really pay any attention to the client’s Google My Business listing.  I said it was a big deal, but the bosses said no.  Sadly, those same companies are still using the same old, moldy strategies for their local business clients and they still wonder why they can’t make the phone ring.

Local SEO Experts Agree On GMB

In a recent survey by BrightLocal they found that –

82% of local SEO experts say that Google My Business optimization is very important in improving local 3 pack rankings.”

If the vast majority of experts believe that, maybe it’s time your business took a closer look at it also.  In fact, I’d go so far as to say that if you have a local client, and you know what you’re doing, then optimizing their GMB listing is likely even more valuable than their website.

The fact that Google local 3 pack listings now show up in over 90% of search results and the fact that the local 3 pack gets prime real estate at the top of the page on desk-top searches and absorbs the first 3 screens of information on mobile devices is the best reason to re-think your local strategy.

Google My Business More Important Now Than Ever

BrightLocal also found that –

68% of experts believe that your Google My Business listing is more important this year than it was last year.”

To some of us, that’s old news, but the trend is telling!  The number of experts that believe the importance of GMB listings is increasing each year has grown steadily for the last few years.

If your local business hasn’t looked closely at this dynamic shift in local marketing then now is a great time to do that.  At Rook SEO we specialize in the most comprehensive local SEO strategies and the latest up to date tactics to make sure your phone is ringing off the hook with new business.  For a free 30 minute consultation to see if your business is a good fit to take advantage of the latest strategies in local business visibility please reach out to us here – rookdigital.co/contact-us/ .