Rook Digital Named a Top 10 Digital Marketing Agency in Los Angeles

Phil Hudson News

In April, 2021, Rook Digital was named a Top 10 Digital Marketing Agency in Los Angeles by Design Rush. This news comes after an extensive application where we were able to present multiple case studies showing the quality of the work we provide. This award further established Rook Digital as a Top Digital Marketing Agency in the United States with …

Google Core Algorithm Update

Google Core Algorithm Update Happening Now

Paul Gonzalez Uncategorized

Yep… It’s happening again.  It looks like Google started another core algorithm update on May 4th.   May 2020 Core Algorithm Update The last time Google ran its core algorithm update was back in January this year and it had a major effect on local businesses.  From our analysis, it looked like Google was really making an attempt to get …

Mad Scientist of Digital Marketing

82 and 68 – What the experts say about Google My Business

Paul Gonzalez Uncategorized

For years I worked for digital marketing companies that sold local SEO services but didn’t really pay any attention to the client’s Google My Business listing.  I said it was a big deal, but the bosses said no.  Sadly, those same companies are still using the same old, moldy strategies for their local business clients and they still wonder why …

Did You Aim At The Wrong Target? Importance of Keyword Research for Local Business

Did You Miss The Right Target – Keyword Research for Local Business

Paul Gonzalez Uncategorized

I spoke with a number of business owners this week that felt they were doing well with their local marketing.  “We rank number 1 for our search phrase!  But I’m not getting nearly as many calls as my friend in the business and he doesn’t rank nearly as well.  What’s going on?”   Actually, this is a pretty common question, …

3 Tips for Service Area Businesses on Google My Business

Service Area Business and Local SEO

Paul Gonzalez Business, Local SEO

As a Service Area Business (SAB) business are you at a disadvantage when it comes to ranking online?  It’s kind of like which came first, the chicken or the egg?  According to Google, though, a Service Area Business is not at a disadvantage to a normal brick and mortar storefront location.  But who actually believes Google anyway? It has become …

Digital Marketing: To Cut or Not to Cut

Rich Henrich Business, Local SEO, SEO

In a March 2010 edition of the Harvard Business Review, “Roaring Out of Recession” by Ranjay Gulati, Nitin Nohria and Franz Wohlgezogen, they studied 4,700 businesses before, during and after the recession. In a year-long study that looked at corporate performance during the past three major recessions- the 80’s, 90’s, 20’s. They looked at three years prior to a recession, …