I hear business owners say about their competitors all the time “I don’t have that kind of budget, how can I compete against them?” Well, there are a lot of encouraging answers to that question, but imagine if you had to compete against Google. How could you ever afford to do that? But what if I told you that you …
Feeling anxious is understandable. The fear of the unknown can become overwhelming if you allow your mind to focus on all of the things that are out of your control. It’s easy to say “everything is shut down” and “no one is doing business” and a million other words the hive mind of hysteria will repeat, regurgitate and spin into …
During this COVID 19 crisis I’ve had the opportunity to speak with hundreds of worried business owners, people just like you and me, that are concerned about the survival of their business. We’re lucky to be in a country surrounded by so many creative entrepreneurs that are determined to survive AND keep their employees earning a paycheck so their families …
As I write this, the world is on lockdown. Corona Virus is rampant and people are locked in their homes. The last four out of five times I went to the grocery store I couldn’t even find eggs and one time I was yelled at for trying to buy a box of butter, two bags of cheddar cheese, and a …
Search Marketing in a Time of CoronaVirus: What You Can Do We are all facing challenges during this unprecedented time as we adjust to life around COVID-19. The businesses we own, manage or work for, may not be open or maybe adjusting operations to keep serving the community and keep revenue coming in. Health concerns have shifted how we interact, …
What’s Up With Google Reviews? If you haven’t seen this yet, you probably will soon. If you own a business, this could be a blessing or a curse at this point. I’ve been following the local SEO news like a hawk and the reaction to this seems to be mixed. Get Reviews Now In the “I want my reviews posted …
This is part two in a seven part series. If you landed here, we highly recommend you read the other parts by starting here. If you’ve read part one, Fundamentals of SEO: Start Here you know that we’re talking about Search Engine Optimization, how it works, and how you can implement it safely and practically without having to be a …
If you’re reading this, you are one of two kinds of people: an entrepreneur, overworked business manager, small business, etc looking for answers about how SEO works and how you can use it in your organization, or you’re a knowledgeable marketer with a lot of experience in SEO. These articles are not meant to be an in-depth detailed view of …
SEO Isn’t Dead, You Just Have to Do It Right For the past several years I keep hearing over and over and over again how SEO is dead, and SEO is going no where. As a student of Search Engine Optimization, I have had to disagree with them, but I’ve always wondered if that’s because I depend on it for …