How to Merge a Personal Facebook Ads Account with a Facebook Business Account

In my previous article on contacting Facebook Ads customer support, I talked about the painful cycle of deadends advertisers often run into in Facebook Ads and how I finally figured out how to reach someone. If you haven’t read that article, I’d read it now and come back. In that story, I realized I needed help with two other Facebook …

What To Do On Google My Business

What Will Help Me Most – Google My Business Priorities

When undertaking any new project it seems a bit overwhelming when you look at the list of things you need to do, especially with digital marketing.  But don’t worry, that’s why we’re going to outline the top 4 things you need to focus on to get the best bang for your buck from Google My Business (GMB)!   1) Reviews …

3 Tips for Service Area Businesses on Google My Business

Service Area Business and Local SEO

As a Service Area Business (SAB) business are you at a disadvantage when it comes to ranking online?  It’s kind of like which came first, the chicken or the egg?  According to Google, though, a Service Area Business is not at a disadvantage to a normal brick and mortar storefront location.  But who actually believes Google anyway? It has become …

Digital Marketing: To Cut or Not to Cut

In a March 2010 edition of the Harvard Business Review, “Roaring Out of Recession” by Ranjay Gulati, Nitin Nohria and Franz Wohlgezogen, they studied 4,700 businesses before, during and after the recession. In a year-long study that looked at corporate performance during the past three major recessions- the 80’s, 90’s, 20’s. They looked at three years prior to a recession, …

Are You Competing Against Google?

Is Google On Your Side?

I hear business owners say about their competitors all the time “I don’t have that kind of budget, how can I compete against them?”  Well, there are a lot of encouraging answers to that question, but imagine if you had to compete against Google.  How could you ever afford to do that? But what if I told you that you …

DO NOT PANIC: MARKETING DURING CORONAVIRUS IS NOT A TIME TO STOP

Feeling anxious is understandable. The fear of the unknown can become overwhelming if you allow your mind to focus on all of the things that are out of your control. It’s easy to say “everything is shut down” and “no one is doing business” and a million other words the hive mind of hysteria will repeat, regurgitate and spin into …

2020’s Biggest SEO Mistake And How To Fix It

As I write this, the world is on lockdown. Corona Virus is rampant and people are locked in their homes. The last four out of five times I went to the grocery store I couldn’t even find eggs and one time I was yelled at for trying to buy a box of butter, two bags of cheddar cheese, and a …

Search Marketing During Coronavirus: How to Improve Your SEO

We are all facing challenges during this unprecedented time as we adjust to life around COVID-19. The businesses we own, manage or work for, may not be open or maybe adjusting operations to keep serving the community and keep revenue coming in. Health concerns have shifted how we interact, how we conduct business and how we must change our operations …