How Local Customers Find Businesses in 2026

Customers are searching for what you sell every day.

If your business doesn’t show up on Google Maps, they’re choosing someone else.

This free, hands-on workshop will show Show Low businesses:

Why some local businesses appear first on Google — and others don’t

How Google Maps has become the new front door to your business

The simple changes that turn searches into calls, visits, and sales

How local businesses can work together to increase visibility for the entire community

No tech jargon. No sales pitch. Just clarity and action.

How to Get More Calls from Google Maps (Simple 10-Minute System)

How to Generate More Calls and Customers from Google

In this presentation, Paul Gonzalez from Rook Digital explains how business owners can improve their visibility, generate more phone calls, and increase foot traffic using a simple system that takes just five to ten minutes a day or week to maintain.

The strategy centers on maximizing the potential of your Google Business Profile, which has effectively become the new homepage for many local businesses. Instead of relying solely on a website to convert customers, Google now surfaces key business information directly within the search results page. Because of this shift, optimizing your Google Business Profile is one of the fastest ways to improve local search performance.

Paul walks through the foundational elements every business should complete and maintain, including selecting the correct business categories, writing a clear and complete business description, updating hours and special hours, and ensuring contact information is accurate and clickable. He also explains the importance of maintaining a consistent flow of reviews, photos, videos, and posts to show activity and build trust with both customers and search engines.

The video also addresses the rise of zero-click search, where users often find the information they need directly in Google’s search results without ever visiting a website. Because of this change, businesses must focus on being visible within Google’s ecosystem—especially in Google Maps and the local map pack—where potential customers are making decisions.

In addition, Paul introduces a simple content creation system that allows businesses to generate months of marketing content in minutes using free tools like Zoom, ChatGPT, and Google Notebook LM. By consistently creating helpful content and answering common customer questions, businesses can position themselves as the trusted authority that search engines and AI tools choose to reference.

The key takeaway is simple: consistent, helpful activity across your Google Business Profile and online presence builds trust, improves visibility, and ultimately drives more calls, leads, and customers over time.