Richard Henrich

Rich Henrich is the Co-Founder and Vice President of Business Development at Rook Digital, where he helps organizations build audiences, strengthen brands, and create measurable business growth through strategic storytelling and digital marketing. Over the past three decades, his career has spanned destination marketing, live events, film and television production, journalism, tourism, economic development, and entrepreneurial ventures, giving him a unique ability to connect creative ideas with business outcomes.

Rich’s path into marketing began through storytelling. Working in destination development, festivals, film production, and media, he recognized that every successful organization—from a startup to a tourism bureau—shares the same challenge: earning attention and building meaningful relationships with an audience. That realization led him to combine filmmaking, journalism, audience psychology, and digital strategy into an integrated marketing approach that now serves clients across hospitality, tourism, entertainment, healthcare, professional services, consumer brands, and nonprofit organizations.

At Rook Digital, Rich leads business development, strategic partnerships, brand positioning, audience growth initiatives, and integrated marketing strategy. He collaborates with organizations to identify opportunities for growth through content marketing, SEO, paid media, public relations, experiential marketing, video production, and long-term audience development. Rather than focusing on individual campaigns, he helps clients build sustainable marketing ecosystems that generate awareness, engagement, and revenue.

Rich is an Emmy® and Telly® Award-winning producer, journalist, educator, and entrepreneur whose work bridges marketing, media, and economic development. He is passionate about helping clients uncover authentic stories that differentiate their brands, create lasting customer relationships, and deliver measurable results. Whether launching a new company, revitalizing a destination, producing original media, or scaling an established organization, he enjoys bringing together strategy, creativity, and execution to help clients achieve goals they once believed were out of reach.