Digital Marketing 
Services

The most important factor in picking a digital marketing agency, is a relationship of trust. At Rook Digital, we've found the fastest way to build that trust is educating our clients and demystifying digital marketing services.

This helps our clients understand what we're doing and why, and it also makes our experience better because our clients trust us to do the job for them. If you're looking for a digital marketing agency near you, contact Rook Digital.

There are many factors to consider before hiring a digital marketing agency, but here are our top suggestions:

1. Does this agency have a proven track record of success?
2. Does this agency reflect a high level of technical understanding, but are capable of explaining it in a way that I understand?
3. Does this agency use 3rd party reporting or do they hide behind data I don't understand?
4. Do they nickel-and-dime me from the get go or are they eager to share information that helps me make the right decision, like a free audit, or demo?
5. Do they use an a la carte solution, or a custom tailored approach? Hint: No two sites are the same, so out of the box solutions don't work.
6. Do they understand my specific goals, needs, and desires for starting a digital marketing campaign?

There are many factors to consider when hiring an agency for digital marketing services, but these are a great place to start.

Not sure who to trust? Give us a call. We honor our mission just be pointing people in the right direction, even if we don't earn your business. Contact us today.

The average monthly investment digital marketing services require is $1,500-$3,000. The range will vary depending on how competitive your industry is and how large your market is. Highly competitive, lucrative industries in very large markets may invest anywhere from $5,000-$20,000 per month.

Note: Beware anyone claiming the can do high-quality digital marketing services for less than $1,000/mo. Many of those agencies are individuals farming out their services oversees with no real strategy. They utilize hacks, tricks, and trends to get ahead and will eventually destroy your online presence with algorithmic and manual penalizations from Google and other search engines.

Want to know what digital marketing services you need to reach your goals? Contact us now.

Three Most Common Types of Digital Marketing Services:

• Search Engine Optimization (SEO):  SEO is the art of getting a website/business to rank higher in the Google search results as the majority of business transactions take place on the first page of results.  Being able to rank in the top three listings for your industry can dramatically increase traffic to your website, new customer phone calls and increase you sales. There are two types of SEO: National SEO and Local SEO.
• Pay Per Click (PPC):  Pay Per Click marketing also referred to as Paid Ads, is a powerful way to position your company in front of a customer with an immediate need that you can solve.  It can also be very cost effective because you only pay each time your ad is clicked on.  It may also be very expensive if you have poor PPC management or a lack of experience. The most common platforms for PPC are Google ads and Microsoft ads.
• Social Media Marketing:  Social Media Marketing takes place on just about any social media platform.  The most common are Facebook ads & Instagram ads, YouTube ads, and LinkedIn ads.  There are other social platforms that also have paid ads, but don't have as large of an audience.

As a general rule,  most businesses should spend about 8-10% of your gross revenue.

According to Forbes, 5%-10% of revenue is a good number to maintain your current size, and upwards of 20% can be spent when a company is trying to grow.

For a business bringing in $1 million dollars in revenue, a good budget will be $50,000 to $100,000 per year.

There are two factors for success in digital marketing: time and budget. The more time you have, the less budget you will need. The more budget you have, the less time it will take.

At Rook Digital, we operate on a broad based model which allows us to take your budget and execute an array of digital marketing services that move the needle for you by treating your website as our own.

Not sure what it will take to succeed in your market? Let us build a custom tailored plan for your digital marketing services and show you exactly what needs to be done to win. Contact us to learn more.