Google Ads is one of the fastest ways to reach new buyers looking to buy what you sell. Whether you're a lead generation website like a doctor, lawyer, or dentist, or an eCommerce website selling direct to consumer or even B2B, Google Ads is where you want to be.
We strongly believe in SEO, but 30% of clicks are going to go to ads regardless, so you need to be in that prime real estate. We can help you do that and turn a positive ROI fast.
How Our Google
Ads Services Work
Google Ads are the top 3-4 placements in a Google Search, at the bottom, and through out their other products (Gmail, YouTube, Google AdSense, etc). We set a bid of what we're willing to pay to get someone to click to our site, specify the keywords, and then traffic starts flowing into your website.
The problem: most people don't know how to do this right so they end up flushing thousands or tens-of-thousands of dollars down the drain.
Google Ads is not a straight forward bid the most and win game. At Rook Digital, we utilize a bid-wide and bid-low strategy to get you to rank where you need to be in Google while maximizing your budget through specific KPI's.
Google Ads Budget-Based Pricing
Google Ads are one of the fastest ways to hit warm and hot audiences looking to buy what you sell. Jump to the top of search results for the specific keyword phrases you want to target, and only pay when someone clicks on your ad. Sounds too good to be true, but it's not. Especially if you work with a Google Ads agency that knows what they're doing. These prices reflect text ads only, unless specified.
Google Ads budgets of less than $1,000 rarely return a profit. There are too many variables to test and the data trickles in. For that purpose, we'd recommend a minimum of $1,000 to justify the cost.
+ $1000 Setup Fee
At $10,000 you have enough budget to really start testing, getting quick feedback, and dialing up your ad spend to see the positive ROI you need to scale at your pace. This is a great place to be.
+ $2,500 Setup Fee
Most Enterprise organizations and eCommerce brands live at this threshold. This is plenty of money to move the needle on your goals and drive real brand recognition and growth.
+ $5,000 setup Fee
As a matter of policy, we don't utilize display ads in our general Google Ads strategy. Why? Because we've seen time and time again that although you get cheap clicks, they rarely result in conversions. If you're interested in display ads, give us a call.
Google remarketing is similar to Facebook Ads, in that it allows you to use your Google Analytics account and data to reach people who have interacted with your brand. This is a robust process and requires a separate quote.
First, We Educate You
There is a major disconnect in how people think Google Ads work and how they actually work. That's why we'll spend some time helping you understand the unique set of variables that Google Ads utilizes to determine who shows up in that coveted top position in search results.
After that, we'll spend time with your competitors and your own website to determine which keywords, calls to action, and Google ad strategies will work best for you. After that, we'll provide you with the data that drives our decisions prior to building out your campaigns.
Second, We Build A Foundation
Before you can build a skyscraper, you need a robust foundation. With Google Ads, we'll build the infrastructure, data sorting, and data gathering tools we need to run a proper Google Ads campaign that will grow with your organization.
This takes time, but it is vital to your success, and there is no one-size fits option. Our setup fees go directly to organizing and deploying the foundational structure your Google Ads needs and preparing for us to launch your Google Ads campaign.
Third, we test
In the world of digital marketing, Google Ads are not excluded; there is a simple rule: I don't know, test it. We're going to start with a baseline built off of years of experience, our understanding of buyers' psychology, persuasion, and industry best practices. That's when we go live.
Quickly, we'll start receiving data about how often your ads show up, how often they're clicked, and how users interact once they land on your website. From there, we'll adjust our ad headlines, ad copy, and landing pages to build a positive ROI based on statistical validity.
That's the Rook Digital way of doing Google Ads, and it works.
As a Google Ads agency, we've dealt with thousands of iterative tests to dial in the right approach for our clients. We're successful because there is no pride of ownership on our end. We care about one thing and one thing only: the data.
If you're looking to partner with a Google Ads Agency that cares about the results you want and will help you reach them, you're in good hands with Rook Digital. Schedule your demo today.
A Message From Our CEO
Who Is Rook Digital?
Our San Diego Digital Marketing Agency has helped hundreds of businesses just like yours.
We know our industry is plagued with Snakesoil salesmen and charlatans whose only goal is to take as much money as they can out of your wallet.
We combat that with education, communication, and 3rd party reporting.
ROOK DIGITAL MARKETING STATS
No Decision Is A Decision
The best time to plant a tree was twenty years ago; the second is now. Your business is missing out on vital time to establish yourself in your market and reach your ultimate goal: market domination.
At Rook Digital, we will provide and execute a digital marketing plan that deploys proven Google Ads strategies on your behalf. Don't wait any longer; schedule your demo today.
FREQUENTLY ASKED QUESTIONS
Schedule Your Free Demo
Still not sure if Rook Digital is the right Google Ads agency for you?
Schedule your free demo, and we'll show you what sets us apart.
During the call, we'll discuss your current initiatives, your goals, and your path to success.
No two websites are the same. Our custom-tailored Facebook Ads solutions will help you get the results you want as quickly as possible.
You've made it this far. It's time to take action. Request your demo now.