SEARCH ENGINE OPTIMIZATION Company
(SEO)

Picking an expert Search Engine Optimization Company is vital to your company. Search Engine Optimization (SEO) is the process of optimizing your website so that search engines like Google and Bing better understand who you are, what you do, and who your ideal client is. Rooted in the foundation of the web, we can leverage that fundamental infrastructure to help you rank better. The good news: the best clients who are actively looking to buy are searching here, so this is pound-for-pound the best marketing strategy you can implement to find your ideal customers who are chomping at the bit to buy.

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WHAT IS SEO?

SEO encapsulates a broad field of Digital Marketing. Choosing the right search engine optimization company can make your life so much easier, and your company more profitable! Here are some of the fundamental areas of focus we look at in SEO.

Keyword Research

On PAGE SEO

Off Page SEO

Link Building

Local SEO

Site Performance

SEO (Search Engine Optimization)

SEO (or Search Engine Optimization) is the process of improving your website so that Search Engines like Google & Bing like your website. Some people think it's rigged. Some people say SEO is dead. That usually comes from a search enginge optimization company that isn't so great or experienced.

The truth is that there is an infrastructure routed in the foundations of the web that guide the way Search Engines view your website. SEO is simply optimizing your website to meet the criteria Search Engines want to see when ranking websites.

Tricks and Hacks vs Fundamentals of SEO

"I've got the latest hack to get your website to the first page guaranteed!" You might have heard this from a shady Digital Marketing Agency in the past. That red flag statement tells the pros that they don't understand how SEO actually works. At Rook Digital, we focus on the fundamentals to build long stable ranking improvements so you don't have to sweat a major algorithm update or change in process at Google.

HOW DOES SEO WORK?

SEO works by improving the overall quality of your website. That can include but is not limited to:

The structure of your website and how easy it is for Google to navigate.
The overall User Experience (UE) of your website.
The code used to layout your website and the words used in that code.
The optimal selection and assignment of keywords your ideal customers are using to search for you.
The quality of and way that other websites link to your website.
And hundreds of other minute factors.

The most important thing to know is that there is a rhyme and a reason to how Search Engines pick their rankings and we can help shape and mold your strategy to ensure you rank exactly where you want to rank. Let us show you the value of partnering with a great search engine optimization company!

FREQUENTLY ASKED QUESTIONS

SEO (Search Engine Optimization) is the process of dialing in a website so that it performs well, uses specific keywords in specific places, and provides value to a searcher using a Search Engine like Google or Bing. The process might include improving site performance, improving user experience, clarifying content on the page, using the right keywords in the right places, and a host of other factors. There is no trick or hack. There are fundamentals that tie into the very nature of what Search Engines are and what they do.

You can divide SEO into two categories: On Page SEO and Off Page SEO.

On Page SEO is the process of dialing in your website for optimal performance, user experience, and sending a strong, clear message that each page of your website is about what it is about.

Off Page SEO is the process of leveraging external resources to verify and vouch for your website. This is predominantly done through backlinks from relevant authoritative websites.

There are simple things one can do to start SEO. Here's a quick list:

Install Google Analytics
Verify your domain with Search Console
Submit your XML Sitemap to Google through Search Console
Identify the structure of your website.
Use a Keyword Research Tool to find the best keywords you want to target and assign them to each page on your website.
Optimize each page for a unique set of keywords.
Find other relevant and related websites to link back to your website (don't share a link, get a link).

In those seven bullets alone, there are many opportunities to mess up your SEO and many factors that can change how your website is presented on Search Engines. If you're interested in learning more about your specific situation, I'd encourage you to contact our Rook Digital team for a free consultation: https://rookdigital.com/audit

SEO helps you rank high in Search Engines so understanding which Search Engines hold the most market share is important to know. Here are the top three Search Engines (and kind of the only ones you need to worry about):

Google - Estimated around 92.52%
YouTube - Yep, YouTube is a Search Engine!
Bing - Estimated around 3.45%

Beyond that, almost everyone else is buying their search results from Google or Bing. So focus on Google and the rest will follow.

ROOK'S SUCCESS

At Rook Digital we don't just preach SEO we live it. Our leadership and staff all have robust experience in their own eCommerce websites, consulting for Fortune 500 companies, and helping small businesses across the United States and Canada achieve their goals online. We love SEO. We understand the power of this amazing Digital Marketing channel and we look forward to serving you as well.

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A Message From Our CEO

Who Is Rook Digital?

Rook Digital is a full-service Digital Marketing agency with a rich history in the world of SEO. Originally founded in 2013 as Rook SEO, our little search engine optimization company has grown and expanded to additional services, but the core of our process lies in the rich gold mine that is Search Engine Optimization. We aren't focused on our metrics but on yours. That's why people choose Rook Digital for their SEO strategy and implementation.

At Rook we focus on 3 areas that we consider vital to your success and satisfaction with us:

#1 Results

#2 Data

#3 Adaptation

OUR VALUES

Rook Digital's SEO strategy is built around three core pillars. These pillars help us retain over 90% of our clients. Why? Because they are about you, not us. With thousands of hours of account management, support, development time, and implementation, we've developed a process to maximize results as early on in the process as possible.

Take a look at our three pillars to see why we're becoming the #1 SEO provider in the market.

Education

"An Investment in knowledge pays the best interest."

- Benjamin Franklin

At Rook Digital, we firmly believe in educating our clients and partners.

You must have a working knowledge of Digital Marketing because you are the expert in your own business.

Combine that with our two decades of Digital Marketing experience, and you have a recipe for success!

Communication

Would you like your marketing team to answer the phone every time you call?

Or at least get a call back within minutes? Imagine smooth, easy, and reliable communication from your marketing team, the free flow of ideas, and questions asked and answered.

If you're looking for a responsive team to work with to ensure your marketing investment generates a great ROI, then you've found the right place.

We look forward to partnering with you.

results

As a business leader, you know that your clients expect results and nothing less.

You also know the value of every penny you invest into your business and that it needs to generate results.

At Rook Digital, we are a results drive company that focuses on data-driven decisions combined with a decades-long view of search engine optimization.

You can rely on our highly strategic and targeted process to ensure you get the best results possible to propel you into the market leader of tomorrow.

SEO Agency REVIEWS

If you haven't already made the decision to call us, then how about this; give us 30 minutes of your time to show you real data about your own website and digital presence. Not our "opinion", just the actual data and cold hard facts. If you don't feel like you've learned more from us in that 30 minutes about digital marketing than you have from any other SEO Agency, then we'll buy you lunch and call it a day.

But - in our experience, you'll walk out saying that was the most valuable conversation you've ever had with a marketing team. Give us a call.

Kodiak Cakes

HIGHLY RECOMMEND! We’ve been working with Rook SEO for over a year now and are beyond satisfied with our partnership. Phil and the rest of the team are so great to work with. They have exceeded our expectations with the results they have provided and the knowledge they have shared. We cannot say enough good things about Rook. Working with them has helped us see the importance of SEO and the return it can bring when done right.
Mackenzie W., Senior Marketing Manager

Visit Savannah

Visit Savannah has been working with Rook Digital as or SEO for three years. They have turned our organic search traffic from a concern to one of our strongest traffic drivers. They have gotten to know and understand our business, have empowered our team with training, and are always looking for ways to optimize our performance. We’ve seen an increase in our KPIs across the board – including a 79% increase in organic search traffic. Hiring Rook Digital for our SEO is one of the best business decisions we’ve made in the past few years.
-Jeremy Harvey, VP

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Choose Rook

You've made it this far. There's nothing to lose. Our 100% Free consultation is guaranteed to show you exactly what you need to do to improve your website and most importantly: how to know when someone's selling snakes oil. We are anxious to help you improve your marketing and drive real data driven ROI back into your business.

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