What is Local SEO?

Understanding the question, “What is local SEO?” stands as a definitive touchstone in the world of digital marketing. Local SEO refers to the strategic process of optimizing a business’s online presence to attract more customers from relevant local searches on different platforms. If you’ve ever sought out “restaurants near me” or “gyms in [your city]”, you’ve directly interacted with the fruits of local SEO.

Why is Local SEO Important?

When diving into “What is local SEO?” and its significance, you can’t overlook the prominence of platforms like Google. Local SEO marketing has redefined how businesses connect with local consumers. In the past, word-of-mouth or the Yellow Pages might have been the primary connector, but now consider this: 46% of all searches on Google are for local information. Of these, 88% of searches for local businesses on mobile devices result in either a call or business visit within 24 hours. These statistics highlight its monumental impact in the digital realm.

The Fundamentals of Local SEO

Understanding what is local SEO involves delving into its core components, especially when optimized for platforms like Google:

Google My Business (GMB) Optimization: This is the foundational block. Ensuring your business is listed, verified, and optimized on GMB can catapult your presence on Google Maps and local searches. Regular updates, authentic photos, and genuine customer reviews further accentuate this.

Local Citations and NAP Consistency: When dissecting local business SEO, the consistency of your Name, Address, and Phone number (NAP) across platforms is paramount. Whether on Yelp, TripAdvisor, or Google, local SEO mandates uniformity. Any discrepancies can confuse and erode your local SEO credibility.

Local Content Creation: In the quest to answer “What is local SEO?”, content remains a pivotal element. Tailored content that echoes the pulse of the local community is favored by Google’s local SEO algorithms. This could span blogs about local events, features on community heroes, or insights into local trends.

On-Page SEO for Local Keywords: While exploring “What is local SEO?”, keyword optimization cannot be sidelined. Infusing your content with local-centric keywords, and aligning it with Google, local SEO strategies can give your business the edge. For instance, a bakery in Atlanta might incorporate “Atlanta’s best croissants” or “artisanal bread in Atlanta.”

Emerging Local SEO Marketing Trends

Things are always changing in digital marketing and understanding what is local SEO becomes crucial, especially with the innovations seen on platforms like Google. Voice search, powered by devices such as Alexa and Google Home, is on the rise. Additionally, the move toward hyperlocal search, focusing on specific neighborhoods or even individual streets, highlights the nuanced intricacies of Google’s approach to local SEO.

The intricate framework of local SEO, especially when aligned with platforms like Google, offers abundant opportunities, catering to both local SEO for small businesses and major corporations.Understanding and harnessing the essence of local SEO, is not just beneficial, but imperative. As you embark on this journey, keep the trifecta of relevance, proximity, and prominence at the forefront. 

If you aren’t sure where to start, reach out to us today for a Free Website Audit and we’ll let you know everything your site needs to succeed!