Social Ads
Social Ads (Facebook, Instagram, LinkedIn, YouTube, etc.) are some of the most successful ways to reach new customers, retarget people interacting with your business, and establish a brand.
The problem: Most agencies and businesses have failed to adapt to the privacy updates that came after the iOS 14.5 update in 2021 or Andromeda.
If you're here, rest assured, we can handle this for you.
How Our Social
Ads Services Work
Social Ads allow you to serve ads to specific demographics, psychographics, or people who have expressed interests in what you do. Beyond traditional ads, you can also use Pixels (tracking codes) to gather data about people who visit your physical store, your website, interact with your Facebook, Instagram, LinkedIn, YouTube, TikTok and other accounts.
Using the data from your own servers, you can tie those visitors back to an individual user and serve specific ads to warm them up, stay top of mind, recover abandoned carts, and even offer new services after a purchase.
There truly are few better places to invest your advertising dollars than social ads.
First, Own Your Data
Odds are, you don't even have a Pixel installed on your website. If you do, are you using the conversion API to transfer your first and zero-party data back to Facebook or other platforms? Probably not.
Before you can be successful with social Ads, you need to make sure you're gathering the right information, actions, and conversions and feeding that back to Social.
Second, Know Your Audience
As privacy updates block more and more 3rd party data (end-user data), traditional audience development is dying, and with good reason. No one wants their privacy invaded while we browse the web. That doesn't mean that audiences don't matter.
On the contrary, audiences matter more than ever in Social Ads. We need to build audiences that capture every interaction your users voluntarily make on your website, across your social media, and even in your brick-and-mortar location (where applicable).
Third, use the right Ads
Now that we have clean data and a clear audience, we need to use Social Ads machine learning to get the right advertising message to the right customer at the right time. How do we do that?
We use your potential customers' behavior to pool your audiences into cold (new to you), warm (familiar), and hot (ready to buy) segments.
Next, we help you generate specific ads that get the right message to your audience where they are, all while staying top of mind with "ethical propaganda" that convinces them to know, like, and trust you.
Positive ROI.
As a Social Ads Agency, Rook Digital knows we are stewards of your advertising dollars. We treat every penny as if it was our own and use strict KPIs to know when to spend more and when to slow down
We use custom Social Ads reports and dashboards to dial in our strategy and get you the end results that you care about: ROI.
Recently, we helped a business consulting client generate a 67 ROAS (Return on Ad Spend) on a holiday offer. That's not a typo.
What could you do with a Facebook Ads agency that knows what they're doing?
A Message From Our CEO
Who Is Rook Digital?
Our San Diego Digital Marketing Agency has helped hundreds of businesses just like yours.
We know our industry is plagued with Snakesoil salesmen and charlatans whose only goal is to take as much money as they can out of your wallet.
We combat that with education, communication, and 3rd party reporting.
ROOK DIGITAL MARKETING STATS
No Decision Is A Decision
The best time to plant a tree was twenty years ago; the second is now. Your business is missing out on vital time to establish yourself in your market and reach your ultimate goal: market domination.
At Rook Digital, we will provide and execute a digital marketing plan that deploys proven Social Ads solutions on your behalf. Don't wait any longer; schedule your demo today.
FREQUENTLY ASKED QUESTIONS
Schedule Your Audit
Still not sure if Rook Digital is the right Social Ads agency for you?
Schedule your free demo, and we'll show you what sets us apart.
During the call, we'll discuss your current initiatives, your goals, and your path to success.
No two websites are the same. Our custom-tailored Facebook Ads solutions will help you get the results you want as quickly as possible.
You've made it this far. It's time to take action. Request your demo now.